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Bradley Skaggs on Building Brands That AI Cannot Imitate
Artificial intelligence can help a company create more content, produce ideas faster, and analyze competitors in less time.
It can also make a brand look and sound like everyone else.
Bradley Skaggs, co-founder and creative director of Skaggs Creative, believes the difference comes down to judgment. AI may reveal patterns and accelerate research, but it cannot decide what a brand should stand for or which parts of its story deserve to lead.
That work still requires people.
