Co-Founder / Creative Director
Bradley’s career began in architecture. After completing his B.A., he worked on urban planning and design projects in Germany and Luxembourg, where two principles became permanent: form follows function, and less is more. In 1999, he and Jonina founded Skaggs in San Francisco.
His architecture background was not left behind. It became the framework of methodology. He runs the front of the house. Strategy, new business, and the moment a brand realizes it has been sitting on something it never fully used. Bradley’s instinct is curiosity before critique. What if this brand said the thing it has always been afraid to say? Can you imagine what that does to the category?
His parallel life has been defined by the camera. Bradley leads Skaggs Photo, a high-end beauty product photography studio. His approach to photography is the same as his approach to brand: start with a clear idea, then build everything on top of it.
