Jonina Skaggs
Co-Founder & Art Director
Skaggs Creative

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Jonina is a native of Iceland and Skaggs’ Art Director. Upon completing her studies in architecture, Jonina completed a Master’s in branding and design. After working at some of San Francisco’s most notable agencies, Jonina and Bradley established Skaggs Creative, moving it to New York City two years later.

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Understanding the specific requirements of effective branding for a diverse range of businesses, including high-tech, hospitality, fashion, beauty, and fragrance, has been the key to her success, and to Skaggs’ numerous awards. Jonina has shaped a design sensibility and an aesthetic that is simultaneously aspirational, beautiful, and effective. On all project elements, she considers both the macro and micro — firmly believing that perspective and proportion are essential to shape and content. A European sensibility and a concise American directness work together to further her vision. Jonina is also a passionate educator, teaching marketing and communications at the University of Iceland, and branding and packaging at the College of Arts and Crafts in Northern Iceland.

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