How Jonina Skaggs Turned Freelance Work Into a Global Creative Agency

In this interview, Jonina talks about what drove her to leave the big-agency world behind, how she and Bradley self-funded the business through multiple economic downturns, and why she believes a brand’s core truth matters more than chasing trends. She also shares practical advice on networking, the soft sell, and why the single most important lesson she’s learned as an entrepreneur is to never burn a bridge. If you’re building a creative business or thinking about starting one, there’s a lot to take away here.