Wellness will continue to be a trend, and the intersection of beauty and wellness will benefit. Consumers will want to find a way to maintain wellness habits they cultivated during this time while their lives return to some semblance of normalcy. Skincare will continue to be a focus, especially in ways that add to skin health. [There will be a reversal in the sales of] DIY hair color kits, and possibly mani and pedi kits. Makeup will make a comeback as people start to venture out again. I think anything that brands can help to facilitate sanitary sampling to assist consumers in selecting products to try and purchase.

—Jonina Skaggs

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Beauty Independent’s ‘No Stupid Questions’ is a Q&A series where beauty industry experts tackle frequently asked questions, offering practical advice, insights, and professional perspectives on various topics related to beauty and skincare.

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