UNICOSMETICS

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Primary Packaging

Sophia Zweegers started UNICOSMETICS at age 10 in a playroom in Monaco. By the time she came to Skaggs at thirteen, she had a decade of R&D, a finished product, and a brand positioning built around a single idea: Uniquely you.

Skaggs designed the primary packaging for her lip gloss line from scratch and oversaw the full production of the pack. The brief was to speak directly to 18 to 24-year-old women in a way that felt genuine to them. The six-heart form did that. It gave the pack a structure as distinctive as the brand — something a girl picks up and immediately understands is not like anything else on the shelf.

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