Buchart Colbert approached us ahead of their debut, with a concept as layered as their fragrances: musically inspired, rich in narrative, and visually striking. As a new indie fragrance house deeply rooted in storytelling, they came to us to help shape that world from the ground up.

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After conducting a comprehensive Brand Essence study, we collaborated closely on every touchpoint: from their visual identity to packaging, to sales and marketing collateral, including brochures, retail decks, and training materials. We also led their launch strategy, continued to produce photography across product and model shoots, and digital marketing initiatives. The outcome is a brand that evokes, entices, and leaves a lasting impression, just like the fragrances themselves.

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Following the launch, Skaggs handled Buchart Colbert's ongoing digital marketing: monthly campaigns and promotions, emailers, and homepage banner refreshes. The campaigns were built around the seasons and holidays, with each fragrance finding its natural moment in the calendar. Each piece was made against the same visual and verbal foundation the Brand Essence study produced, so the marketing never drifted from the world the brand was built on.