A brand built around six operatic worlds needed its marketing to stay inside those worlds. The moment it didn't, the brand would start to look like everything else.

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Following the launch, Skaggs handled Buchart Colbert's ongoing digital marketing: monthly campaigns and promotions, emailers, and homepage banner refreshes. The campaigns were built around the seasons and holidays, with each fragrance finding its natural moment in the calendar. Each piece was made against the same visual and verbal foundation the Brand Essence study produced, so the marketing never drifted from the world the brand was built on.