JJUIN launched with no email list and no digital footprint. The founders had spent years collecting extraordinary objects but didn't have the need then to build an audience. Brand awareness had to be built from the ground up.

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Skaggs handled ongoing digital marketing across email and Instagram, including monthly campaigns, emailers, homepage banner refreshes and new collection launches. Bradley shot nearly all the pieces for use across both channels. The photography carried the positioning — each object presented with the same gravity, the same standard as the brand. The goal was to put JJUIN in front of the right people and let the collections speak for themselves.