Only in New York could a pierogi meet pastrami and become the newest cult-favorite Pastrogi, with Veselka’s collaboration with the iconic Katz’s Deli quickly selling out online and in both restaurants. Their latest partnership with Dutch brand Tony’s Chocolonely took a sweeter turn, reimagining a dark milk chocolate pretzel toffee bar wrapped in fried pierogi dough and calling it Tony’s Choc-o-Rogi. We supported both brand collaborations with custom packaging, marketing collateral, digital assets, and photography that captured the creativity and delectability behind each bite.