Wiss is a New Jersey-based accounting firm that engaged Skaggs for brand strategy and website redesign. The brief was to give the firm a sharper identity and a digital presence that reflected it.

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Following the Brand Essence study, Skaggs redesigned and built the site, then took the work further. When Wiss secured digital advertising placements at the New Jersey Devils’ hockey stadium, Skaggs wrote and produced the campaign. The taglines leaned into the venue: “Don’t puck up your accounting.” “Cross-check our financials.” “Devilishly good accounting.” “Skate to long-term wealth.” The ads got noticed.